In previous tutorials, we learn together how to build your web site, order hosting package, and placing ads on it, and upload its pages. The time comes to learn marketing web site (let people know about your site), we will learn two strategies to make it easy for you to get traffic to your website, and get high ranking in Google, Yahoo, and Microsoft. Keep reading. You will never be disappointed.

Submit your web site to Open Directory Project!!

It’s not a secret that the best way to reach list of search engines is to enter it through the back door. That’s achieved by work on the two most important directories, Open Directory Project (DMOZ) , and Yahoo Directory!!

Listings in these directories are valuable, it’s worth much more for you to create your own hand-done submission. The directory is edited by human that have the right to accept or refuse your application. If the site has been accepted, it will be included within a certain category in the directory with in two week.

I advise you before submit your web site to DMOZ or even to Yahoo Directory to read their guidelines.

DMOZ guidelines

Google uses information derived from DMOZ to form its directory (directory.google.com)
To submit your web site to DMOZ follow this link.

Submit your web site to Yahoo! Directory

if you have an non-commercial site you can submit it to Yahoo! Directory for free.
If you have a commercial site, Yahoo! Directory charge you annual submission fee at first glance, seen a little pricey. However, because of the advantages obtaining such a listing provides your site, I think you will find it a worthwhile investment.

To submit your web site to Yahoo Directory go from here, then click ’suggest site’ link, and follow instructions.

Submit Press Releases
Press Releases to let people know about your business. A press release is all about the publicity that you can do for your online business. The more publicity you do for your goods and services the more your business gets recognized everywhere on and off of the web. The trick is in making use of all the publicity tools including press releases in the correct way to draw attention to your site. Publishing press releases on the web is one great way of going about the successful publicity of your site.

PRWEB.com

PRWeb is a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site.

Watch the following video, it will help you very much in learning how to submit a press release.
Click here to submit a press release through prweb.com

After submitting your site to DMOZ, and Yahoo Directory. Submit press release, why not to share in online forums, and place a link for your website in the signature. It will help your website to rank higher in Google, and other search engines.

Site planning is important. A good planning for your web site is important for your website to stands over the competition. Through this tutorial, we will learn together how to put a plan for a website.

Define the purpose of your website

What is your purpose from creating website? The answer of this question is the most important of all questions and answers you may ask yourself. Do you want to talk about your hobby and give details about it. Or you want to create a website for a company talking about its services and products as in our case. Or you want to sell products on your website. Clear purpose will help you to build a clear imagine about what your ways you need to pass in creating your website.

In case you want to sell products in your site, you have to order an e-store, and customize it.
In case you want to create a website for a company, you have to create or even use a web template, and customize it to suit your needs.

– Don’t worry, Next tutorials will well explain how to do that in easy to follow steps.

Besides that, there are alternatives way to pass in to create a website, you may use a CMS. In this website we will talk about creating a website using Dreamweaver template and a design made in photoshop.

Define your target audience

Who are interested in what you show through your website. What are their background and skills. As a result, you will know what to say and which criteria you will choose to use in your site. In our website, our target audience will be people over 18 years old located in west bank, in Palestine.

You may ask yourself, why, simply, because the communication company which ask us to create a website for them is located in Palestine.

Define the color of your website

Many web designers overlook the importance of color when designing a web site. Color should be one of your first concerns when it comes time to start your web site design. If you don’t pay close attention to the colors you chose, your site you will end up either plain and boring or so chaotic it’s hard to look at. The color you use should only be chosen after careful consideration.

Unfortunately web browsers can only see 256 colors. Currently web browsers only share 216 common colors. When designing key elements in your web site you should stay within the 216-color pallet.

You should use yellow and red colors sparingly in your web site itself. Only use them in areas where you want the visitor to focus on. Do not make large parts of your web site with bright color. It might get your visitors attention but they will either consciously or subconsciously notice their eyes getting fatigued. This will make them not want to look at your web site for long periods of time. There are enough reasons why a visitor would leave your web site. You don’t need to add to that list by using irritating color
.
I highly recommend you to read a great article about using color on your website at the link you can below. Read it and return.
http://www.creativepro.com/article/learning-to-use-color-on-your-web-site

Prepare the content of your Website

Prepare a draft for each web page, in our case, drafts we need to create is home page, services, products, profile, any special offer, and location.

About images, you need to prepare images to put them in the website. You may also want to add videos to your website. For our project we prepare images related to communications, and the company products. Put all materials in a separate folder you can get back later.

Draw sketch pages one for your design and another for site navigation and the way in which site user will navigate through the site.

To get a clear imagine about what I am talking about view two sketch pages I draw for the site I talk to you about through the following link, and this link.

Write about your Website

In advanced stages, you will need a written material about your site in order to market it to target audience you classify in the beginning of this tutorial. Written material will help you to attract web users to your website. Think in what your site will add to its users, fire up notepad, and write at least 4-5 lines about your site. do it now, what are you waiting for!! Eevery word you wrote will help later!!